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HP, Sony and FE Burman collaborate at festival

London-based printer F.E Burman, which specialises in design-led, creative and innovative print, has collaborated with Sony Design and HP, to launch Sony’s new e-paper watch, the FES Watch U.

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The installation was on display at the G.F Smith show space from September 17th-20th, as part of London Design Festival

Graphic artist Rob Lowe, who goes by the nickname ‘Supermundane’, created 1440 unique prints - one for each minute of the day - using HP Indigo technology and paper from G.F Smith. The prints were displayed at the G.F Smith show space in Fitzrovia at the London Design Festival.

The installation was designed to reflect the capabilities of the new e-paper watch from Sony, which can be personalised via a bespoke app. Users have access to over 100 different templates by artists and designers, as well as the chance to create their own designs for the face and straps.

Using HP SmartStream Mosaic software, twelve types of black paper of various weights and embossings were used with white HP ElectroInk to create striking black and white designs. Black ink was also printed on the black substrate to create a pattern that married all of the individual posters together.

In order to communicate the infinite possibilities of the watch, I wanted to use the infinite possibilities of digital print, and this was made a reality thanks to the HP Indigo and SmartStream Mosaic technology

Richard Small, art director at Sony, comments: “HP played a big role in planning the launch of this product. In order to communicate the infinite possibilities of the watch, I wanted to use the infinite possibilities of digital print, and this was made a reality thanks to the HP Indigo and SmartStream Mosaic technology. Traditional methods of printing white ink would not have made the end result possible. The HP Indigo digital presses at F.E. Burman allowed us to create something truly unique that brings the product to life.”

He adds: “I absolutely love the HP SmartStream Mosaic software. The concept of having something unique is what the FES Watch U is all about, and this software made creating something unique impossibly easy. We are taking our experience from this project and applying it to retail with 20,000 one-of-a-kind postcards printed by F.E. Burman, that promote the watch and will give users a canvas to create unlimited designs for their watch.”

Paul Regan of F.E. Burman adds: “We love pushing the boundaries of our HP Indigo presses and when a customer comes to us with a project like this, we get very excited. Using G.F. Smith Black Plike & Colorplan Ebony embossed papers, we were able to produce an amazing result using only white and black ink. The HP SmartStream Mosaic software was the secret to the beauty of the end result.”

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