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GDPR knocks back marketing giant Communisis

The introduction of the General Data Protection Regulation (GDPR) saw the UK plc Communisis face a knock back in May in terms of growth. However, overall the firm saw a nine percent growth according to their interim half year results up to the end of June 2018.

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There’s good and bad news for former printing giant Communisis

Communisis chief executive, Andy Blundell, comments: “Communisis traded positively in the first half of 2018 and total sales were up 9%. Outbound statement volume grew with an increasing digital proportion, but the volume of marketing communication has seen an initial reduction as an effect of the introduction of the General Data Protection Regulation (GDPR) in May. The Group won two significant contracts; the first with Zurich, a new insurance client, and the second with an existing client in Fast Moving Consumer Goods (FMCG) for a major expansion of services. Trading saw good free cash flow and net debt materially lowered. There was also a marked reduction in the pension deficit. Overall expectations for FY 2018 are unchanged.”

There was also a marked reduction in the pension deficit

The firm with its roots in the printing industry continues to print cheque books and some associated financial items but has switched to becoming an integrated marketing global operator. Total revenue was up to £188.6m from £173.5m last year while overseas revenue made up 34 percent of the firm’s total.

However, the company has problems including a hefty deficit on their pension scheme and industrial unrest over a wage dispute with workers at their Crewe site.

Do you still use a cheque book? Email your views to Harry - Harry@linkpublishing.co.uk or call me on 0117 9805 040. Or react to the story on Twitter and have your say.

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