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Industry

Price hikes worrying for paper resellers

With the price of paper increasing, along with materials and ink prices, Antalis has told its resellers to be brave when explaining the reason for those hikes in value.

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Paper prices have increased due to the inflation of pulp prices

Pulp has become more expensive and that makes the manufacturing more expensive and eventually the customer ends up paying more for the product. The increase in price is down to the rising demand across China and Europe.

Tim Percival, divisional director at Antalis Office, explains: “Our advice to dealers is clear: be brave. While it’s important to be transparent about price pressures, dealers should also avoid a ‘race to the bottom’ when it comes to paper quality. Instead, the focus should be on advising customers about how the vast assortment of products available can best meet their needs.”

Percival adds: “This starts with educating customers as to why the cheapest option is not necessarily the best choice for achieving their desired results through highlighting the added value of using premium papers or A and A plus grade papers for digital printing.

If dealers can help customers understand that the true value of paper extends beyond price and is increasingly about realising their ultimate business objectives

“If dealers can help customers understand that the true value of paper extends beyond price and is increasingly about realising their ultimate business objectives, this in turn will ensure that this avenue remains profitable and sustainable for years to come.”

Paper Market Update reported in its May bulletin: “There have been more price increases announcements since last month’s market update. Most markets are still tight, with newsprint grades leading the way.”

As the industry faces increasing pressures from outside, especially in the UK with the economic and political climate, it is not a surprise that prices for paper and ink are increasing.



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