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Industry

Konica Minolta enhances communication

A giant of the print industry, it seems that Konica Minolta is hedging its bets by revealing a significant investment into crossmedia communications technology that circumvents the saturated e-mail marketing sector by using text messaging instead.

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Text Messages have a 98 percent open rate, and many read them within seconds of receiving a message

Konica Minolta has published findings that more people open text messages than e-mails, and has introduced a real-time, personalised SMS cloud to take advantage of this trend. 

“A 22 percent open rate is considered good for emails, but 98 percent of text messages are read and, on average, within five seconds of receiving them,” says Andy Emery, pre-sales manager, global and enterprise, and adds: “This translates into faster communication, which in turn translates into quicker processes and a much more efficient business.”

The new Cloud SMS platform, named 123-TXT, will work together with Objectif Lune software, Planet Press Connect. The customer can also create simple workflows to automatically send information, easy to view documents, and notification of when documents have been delivered or processed.

A 22 percent open rate is considered good for emails, but 98 percent of text messages are read and, on average, within five seconds of receiving them

Emery continues: “That is why there is a growing demand for additional ways for businesses to communicate to customers and suppliers. In the digital age customers want information at their fingertips, and as soon as it becomes available. With this solution we can make information available to the right person at the right time on the right device.”

Matthew Irish, general manager, Objectif Lune UK, finishes: “By integrating with the Konica Minolta SMS platform, customers have a new mode of distribution, advancing the way that they communicate.”



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