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Industry

Arjowiggins backs education drive in Mali

Arjowiggins Graphic has once again demonstrated its commitment to supporting charities around the world by announcing an innovative new global link-up with the Childfund Alliance.

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Arjowiggins Graphic is hoping to help children in Mali with their education

This year, the paper manufacturer is using its annual Cyclus campaign to help provide solar lamps to children living in villages without electricity in countries around the world. The ‘Light to Learn’ challenge is designed to help children do their school homework after the sun has set.

As part of the partnership with the Childfund Alliance, Arjowiggins has launched a video to raise vital awareness of the issue, calling on designers, printers, print managers and end users to get behind the initiative. 

For every 25 views that the video generates, Arjowiggins will fund a solar lamp for a child living in a village in Mali, with the hope of providing at least 200 lamps by the end of the campaign in June.

Angela De Vorchik, operational marketing manager at Arjowiggins Graphic UK, comments: “This year’s partnership with Bornefonden, a partner of ChildFund Alliance, enables us and our customers to make a genuine difference to the lives of children in Mali.  

Arjowiggins Graphic has produced a special mailer to promote the project 

“Cyclus is rich in environmental and ethical principles and so joining forces with ChildFund Alliance is a natural fit for the brand.” 

Antalis, a UK stockist of Cyclus paper products, has also thrown its full backing behind the worthy initiative, as marketing manager Mike Bennett explains: “We are proud to be a part of a Cyclus campaign which is supporting the education of vulnerable children.  

“With this campaign, we are able to showcase the tactile texture, high-quality shade and finish available for printed communication with this first-rate environmentally accredited range.”

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