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Industry

Plate tech: Apex takes on ‘gang of three’

A British firm in Hemel Hempstead has signed a deal with a Chinese pre-press manufacturer to take on technology, as they say in their publicity, from the ‘gang of three’ namely Agfa, Fujifilm and Kodak.

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Hello Cron: Apex Digital Graphics have gained success with the new kit

Apex Digital Graphics represent Ryobi Mitsubishi for presses up to SRA1 format, has signed a distribution deal with Cron to cover this country. The firm is to sell and service Cron’s thermal and UV platesetters along with Cron’s Blackwood UV plates, although they will continue to market thermal plates from Fujifilm for the time being they say. 

The company says they have already taken orders for five of the Cron platesetters and installed three and expect to feature one machine at its open house event, taking place at its Hemel Hemp-stead showroom this spring

Bob Usher of Apex Digital Graphics says: “As pre-press followers with be well aware, Cron has had previous attempts to break into the European market, but without gaining real traction. Three years ago they came to market with a product that didn’t have much in the way of automation – it simply didn’t take off. This latest suite of product has everything you could ask for, plus a bit more.”

Apex pedigree in computer to plate (CTP) tech goes back to the days before mobile phones and the internet in the early 1990s. Now they say they are at the forefront of direct-to-plate imaging, and have hundreds of CTP systems across the UK including metal-based CTPs with Screen.

The company says they have already taken orders for five of the Cron platesetters and installed three and expect to feature one machine at its open house event, taking place at its Hemel Hemp-stead showroom this spring.

Usher says: “We’re very confident in the plates. If people want to come and print a job of 200,000—as long as they supply the files and the paper—we’re happy to do that to demonstrate the durability of the plate.”

For financial directors who take an interest in all things fiscal the list price for the 36” platesetter plus processor is around £68,000.


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