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Environment

Maltesers gets new eco-friendly packaging

Confectionary company, Mars Wrigley UK, has partnered with Metsä Board to make the packaging for malted milk chocolates Maltesers fully recyclable.

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The well-known Maltesers chocolate box has replaced its black PE liner with a new recyclable solution

The new box will replace the black PE liner previously used from the boxes switching it with a dispersion coated barrier which is fully recyclable, biodegradable, and compostable.

Malteser boxes have been on shelves since 1930, making the latest step a reflection of how the brand has evolved with the changes in the industry.

Metsä Board, which is a specialist in packaging and sustainable solutions, helped Mars with the new design which will reduce the company’s annual plastic usage by 82 tonnes. The dispersion coated barrier paper board has replaced the PE plastic liner and is made of fresh fibres which are fully traceable to Northern European forests.

We are firmly committed to helping brands develop solutions that address the increasingly pressing need to take food packaging in a more sustainable direction

The recent changes in packaging have seen Metsä Board win recognition for their eco-friendly designs, with its most recent success being at the 2021 European Carton Excellence Awards. The Finnish company’s paperboard was used in the winners of the Public Award and the General Packaging Platinum Award.

The winning designs included the Smarties Giant Hexatube, and the Yves Rocher makeup calendar, both of which used Metsä Board materials, that were used in conjunction with WestRock and Durero Packaging.

Speaking about the new Maltesers packaging, Matthew Terry, technical service director for South and West Europe at Metsä Board, says: “We are firmly committed to helping brands develop solutions that address the increasingly pressing need to take food packaging in a more sustainable direction”


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