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Leaving a long-lasting impact

Despite the UK being in the throes of winter, Premier Paper recently invited 300 of its Carbon Capture customers and their customer’s clients to take part in the annual tree planting day.

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Premier Paper along with customers, their clients, TV’s Julia Bradbury and the Outdoor Guide joined in with the planting of trees through its Carbon Capture programme

The event took place alongside the Woodland Trust at its Heanor site in Derbyshire, and this year Julia Bradbury – who co-presented Countryfile for ten years – and the Outdoor Guide joined in with the planting of 13,000 trees.

Previously, this site was a former opencast mine and has been transformed into a wildlife haven, with further plans to develop it into the ‘Young People’s Forest’. This initiative hopes to provide a giant classroom for children and young people between the ages of ten and 20.

We smashed through the £1m donation threshold at the end of October which is an incredible achievement in itself

Premier Paper’s Corporate Social Responsibility marketing manager, Hussein Ismail, comments: “The day has been a great achievement, thank you to everyone who helped to make the day successful. It’s our customers’ hard work and dedication to the Carbon Capture programme that help to drive the campaign forward. The 13,000 trees planted today will provide cleaner air, safe habitats for wildlife and green spaces for people to enjoy for generations to come.

“Through our annual tree planting events, I think our customers plant a piece of themselves; Carbon Capture is their legacy.”

The Carbon Capture scheme was set up in 2008 to mitigate the CO2 emissions from the paper they purchase. Over 530 of Premier’s customers are now fully signed up the scheme, and the total sum raised by the Carbon Capture programme has surpassed £1m.

Dave Jones, group marketing director for Premier, adds: “The most rewarding thing for me is that a seed of a simple idea that developed whilst walking in my local Woodland Trust woodland has now grown into the market-leading environmental initiative positioning Premier as the Woodland Trust’s number one carbon partner.

Premier Paper’s group marketing director Dave Jones with Julia Bradbury

“We smashed through the £1m donation threshold at the end of October which is an incredible achievement in itself. The Carbon Capture Programme has planted 240,000 native trees, created 150 hectares of new native British woodland captured 60,000 tonnes of CO2, and all of this is thanks to our customers who have committed to the initiative. What is also very pleasing is that the number of customers signing up to Carbon Capture continues to grow so we have our eyes firmly fixed on our next milestone.”

Bradbury continues: “I am thrilled that the Premier Paper Group and their customers have raise over £1m for the Woodland Trust though their Carbon Capture scheme. 100% of the money raised goes to the charity. It was great to present Dave with an award for achieving that milestone and to spend the day in Derbyshire with everyone helping to plant 13,000 trees in Shipley Country Park.”

Pip Borrill, head of partnerships at the Woodland Trust, concludes: “The Woodland Trust would like to say a huge thank you to Premier Paper for its support. To have raised £1m for the UK’s woods and trees is a massive achievement and is making a tangible positive impact on the environment. Planting trees has never been more important, and Premier’s support has allowed us to create almost 150 hectares of new native woodland. These trees have a vital role to play in fighting climate change and providing much-needed habitat for wildlife.”

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