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Sustainable packaging reaches new depths

Could the answer to the plastic crisis be under the sea? Discarded plastic found in the ocean has been used to create a new batch of “breakthrough” Coca-Cola bottles.

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The bottles are a breakthrough in packaging technology

The new range of packaging has been created in partnership with Coca-Cola European Partners as part of new sustainable packaging goals set out by the group for Western Europe.

Ioniqa Technologies, Indorama Ventures, Mares Circulares (Circular Seas) and The Coca-Cola Company worked together to create 300 sample bottles using 25% recycled marine plastic from the Mediterranean Sea.

The project demonstrates advancing technologies which can now take previously used PET plastics of any quality and create high-quality plastic for use in food and drink packaging.

This bottle is testament to what can be achieved, through partnership and investment in revolutionary new technologies

Bruo van Gompel, technical and supply chain director for Coca-Cola Western Europe, comments: “This bottle is testament to what can be achieved, through partnership and investment in revolutionary new technologies.

Enhanced recycling technologies are enormously exciting, not just for us but for industry and society at large. They accelerate the prospect of a closed loop economy for plastic, which is why we are investing behind them. As these begin to scale, we will see all kinds of used plastics returned, as good as new, not just once but again and again, diverting waste streams from incineration and landfill.”

To achieve this technological advancement, Coca-Cola has called on partners from across its supply chain, from community clean-ups in Spain and Portugal to an investment in technological innovation in the Netherlands.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.

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