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Going back to basics

As we move ever further into a world of online banking, digital statements and a drive to ‘go paperless’, a new global campaign has been launched to raise awareness of the sustainability of paper receipts.

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The campaign aims to correct misconceptions around the sustainability of paper

Despite research by global polling company, Toluna, which found that most consumers still prefer paper receipts to online versions, there are still widespread concerns over paper’s impact on the environment.

However, research shows that the total emissions generated by sending emails around the world generates the same amount of CO2 each year as 63 million cars. 

Fuelled by these findings, Choose Paper aims to spread awareness of the environmental benefits of paper.

Greg Selfe, spokesperson for the campaign, explains: “The environmental performance of paper manufacturers has improved significantly in the past several decades, including considerable investment into sustainable forestry practices.

Sustainably managed forests breathe for the Earth, absorbing carbon dioxide from our atmosphere and producing the oxygen we require in return

“Sustainably managed forests breathe for the Earth, absorbing carbon dioxide from our atmosphere and producing the oxygen we require in return. By storing that carbon, forests help to regulate the global climate, absorbing nearly 40% of the fossil-fuel emissions produced by humans.”

In addition to improving environmental impacts, Choose Paper is also working to raise awareness of the vast amounts of energy needed for server farms and data centres which are often powered by fossil fuels.

Selfe continues: “As technology progresses, the demand on these data centres increases and so does the carbon footprint. In fact, the share of digital technology in global greenhouse gas emissions could reach 8% by 2025, i.e. the current share of car emissions. This is roughly eight times the current share of the pulp, paper and print industries.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.

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