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Environment

Recycled product bags sustainability award

Avery Dennison has been recognised for advances in sustainable labelling products for the second year running.

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(L to R) Flor Peña Herron, Burak Shabaz, Jenny Wassenaar, Rob Groen in 't Wout, Mariya Nedelcheva and Michael Sanders of Avery Dennison. Image: Avery Dennison

The firm received the Environmental and Sustainability award for its recycled polyethylene terephthalate (rPET) liner at the 2019 Label Industry Global Awards ceremony in Brussels, Belgium.

In line with Avery Dennison’s commitment to “closing the loop” by using post-consumer waste to create new products, the rPET range consists of four new labelling materials which use a liner made of 30% PET post-consumer waste.

One of the constructions available uses ‘switchable’ CleanFlake Adhesive Technology which enables label materials to separate cleanly from the PET bottle during the recycling process.

Jeroen Diderich, vice president and general manager for Label and Graphic Materials EMEA, comments: “Avery Dennison is honoured to be recognised for this advance in sustainable label materials.

We designed the rPET portfolio to help converters and brands meeting the increasing demand for sustainable solutions that incorporated recycled content and promote recycling

“We designed the rPET portfolio to help converters and brands meeting the increasing demand for sustainable solutions that incorporated recycled content and promote recycling.”

The award is described by Avery Dennison as “one of the label industry’s highest accolades” and was presented during the Labelexpo Europe show yesterday (September 24th).

“We’re pleased to see this award as proof that Avery Dennison is creating materials designed to solve the sustainability challenges that matter most to the label industry,” adds Diderich.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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