Left side advert image
Right side advert image
Super banner advert image
Subscribe to Print Monthly's RSS feed

Enter your email address here to sign up for our weekly newsletter

Environment

Love Paper campaign challenges paper myths

Two Sides has re-launched its ‘Love Paper’ campaign as part of its global mission to educate consumers on the sustainability of print, paper and paper packaging.

Article picture

The Love Paper campaign educates consumers on the sustainability of paper and paper packaging

Despite widespread misconceptions on the sustainability of paper, causing 63% of European consumers to falsely believe that European forests are shrinking, research conducted by Two Sides shows how these forests are growing by an area equivalent to 1,500 football pitches each day.

The research also shows that only a fifth of consumers are aware of paper and paper packaging’s high recycling rate of 72%.

As a result of this, the campaign aims to correct the “significant underestimation” of how sustainable paper and paper packaging is.

The campaign’s relaunch features a new identity, newly designed print adverts and a new consumer-focused website equipped with a paper ‘fact file’, blogs and stories, animated video and other digital tools.

Through its research, Two Sides has noticed that consumer attitudes towards paper and paper packaging is beginning to change.

Although there is still a long way to go, it’s fantastic to see perceptions of paper continue to improve. We are confident the Love Paper campaign has played a significant part in this

Greg Selfe, country manager for Two Sides UK, comments: “Although there is still a long way to go, it’s fantastic to see perceptions of paper continue to improve. We are confident the Love Paper campaign has played a significant part in this.

“Since its origin, the Love Paper campaign has reached tens of millions of consumers in the UK alone. This has been thanks to the support of newspaper and magazine publishers donating millions of pounds of advertising space.”

The Evening Standard is one of the publications which supports the campaign. Doug Wills, managing editor of the publication, adds: “From using recycled newsprint and working with sustainable forestry, to campaigning for green lifestyle changes, the Evening Standard is proud to be part of the newspaper industry in protecting the environment. The Love Paper campaign helps us share this great story with our readers.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


Print printer-friendly version Printable version Send to a friend Contact us

No comments found!  

Sign in:

Email 

or create your very own Print Monthly account  to join in with the conversation.


Top Right advert image
Top Right advert image

Poll Vote

Which sector do you see continuing growth in 2019?

Top Right advert image