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Environment

Snapping back at plastic pollution

Innovative plastic-free beer packaging has been made available in major UK supermarkets.

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According to the journal, Science, between 4.8 and 12.7 million tonnes of plastic enter the ocean each year

At the end of last year, Carlsberg revealed a new packaging design which is estimated to reduce its plastic use by 1,200 tonnes each year.

The sustainable ‘snap pack’ design features “innovative” glue technology which reduces the need for traditional plastic wrapping.

The plastic rings used to hold cans together have been found caught up on thousands of marine animals, and this solution not only minimises the plastic going to landfill, but it protects sea life too.

According to The Pew Charitable Trusts, it is estimated that 60% of all seabird species have eaten pieces of plastic, with figures predicted to rise to 99% by 2050.

Carlsberg predicts the snap packs will contribute to a potential 76% reduction in plastic usage globally, compared to previous multipacks, as well as save the equivalent of 60 million plastic bags.

According to The Pew Charitable Trusts, it is estimated that 60% of all seabird species have eaten pieces of plastic, with figures predicted to rise to 99% by 2050

Commenting on the packaging, Cees ‘t Hart, chief executive officer of Carlsberg Group, says: “With the snap pack, we’re following directly in our founder’s footsteps.

“The snap pack will significantly reduce the amount of plastic waste and provide our consumers with better, greener beer experiences.”

The beer giant has also developed a 100% green fibre recyclable bottle which is due to be launched next year, however it has not been confirmed whether this will include the UK.

The snap packs have now been launched in Tesco, Asda, Morrisons, Waitrose and Co-op stores across the UK.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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