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Environment

Eco packaging goes under the microscope

At this year’s Packaging Innovations and Luxury Packaging London, industry experts will come together to scrutinise the latest planet-friendly alternatives in packaging and print.

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The Big Plastics Debate will see experts from various industries scrutinise plastic alternatives

With a boom in businesses becoming more environmentally conscious, an influx of green solutions has made its way to the market. While this is a step in the right direction, some alternatives have fallen short in terms of quality and performance.

This month, traces of ink chemicals were found in food packaging made using coloured paper and cardboard, and it was revealed that McDonald’s plastic-free straw alternatives cannot be recycled due to the thickness of the material.

During the annual packaging event, the ‘Big Plastics Debate’ will see experts from brands such as Carlsberg, LUSH Cosmetics, and Just Eat debate the topic of sustainability and cast a critical eye over the alternatives to plastic.

Chaired by Martin Kersh, executive director at Foodservice Packaging Association, the environmental effects will be discussed such as the carbon impact of paper and other bio-based materials and the misconceptions of compostables.

The focus is no longer whether plastic is simply good or bad, instead it is highlighting that not all sustainable alternatives are equal and to encourage brands to consider this

On the second day of the show, Sandy Martin, Labour Party MP for Ipswich and Shadow Minister for Waste & Recycling, will discuss Labour’s stance on the UK Government’s packaging consultation to reform the producer responsibility system.

The ‘Dragon’s Den-style’ Ecopack Challenge will return, offering companies that are creating innovative and “environmentally responsible” products the opportunity to develop a packaging product with Marks & Spencer.

Paul MacDonald, global brand director of Easyfairs’ Packaging Portfolio, says: “Since the Big Plastics Debate launched at our NEC show in 2018, global brands have flocked to join our discussion on the contentious issue and share their plans to create greener packaging solutions. However, the issue still remains high on the industry’s agenda.

“Consumers are more concerned by the impact of packaging than ever before and regulatory bodies are increasingly demanding more sustainable packaging solutions. The focus is no longer whether plastic is simply good or bad, instead it is highlighting that not all sustainable alternatives are equal and to encourage brands to consider this when choosing a green solution.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.


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