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Kodak pushes eco print in China

Eastman Kodak Company has announced a new partnership in China that the company hopes will significantly increase adoption of its SONORA plates in the country.

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Kodak’s new partnership aims to increase the adoption of process free plates in China

The firm has partnered with Lucky HuaGuang Graphics (HuaGuang) whereby Kodak will sell its offset printing plates facility in Xiamen, China to HuaGuang to help Kodak fulfil customer demand in the region. The IP agreement sees Kodak license its technology to the Chinese firm. 

“The endorsement of SONORA by one of the biggest players in the industry is a testament to the strength of Kodak’s technology,” says John O’Grady, senior vice president at Kodak. “We are excited to work with HuaGuang to advance the conversion of China’s print market to process free plates and help print industry customers – and those they serve – lower their environmental impact.”

Kodak adds that it will maintain its current go-to-market structure in China and expects volumes of its SONORA plates to continue to rise. The new partnership will be formally established at a closing in the third quarter of 2019.

… the new cooperation with Kodak can speed up the conversion of offset plates to process free plates in China

Zhang Tao, president of HuaGuang, adds: “Kodak is a well-known company in the prepress field, the new cooperation with Kodak can speed up the conversion of offset plates to process free plates in China, which will promote the process of green environmental protection in the printing industry in China.”

Kodak’s SONORA process free plates allow printers to eliminate all chemicals, water, energy and waste associated with plate processing, which also reduces overall costs.

China’s environmental crisis has been described as one of the most pressing challenges to emerge from the country’s rapid industrialisation, but many argue the issue goes back further than that.

Leaders in the country have been working to make changes, with the Guardian reporting that sulphur dioxide in Beijing has been reduced by 70% and particle pollution by 36% in four years.

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