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New packaging for fruit ‘first of its kind’

Parkside has introduced a new solution for soft fruits in Holland which the packaging specialist says is the first of its kind for the Dutch market.

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The new solution reduces the amount of plastic used in fruit packaging whilst still protecting the contents

By working in collaboration with packaging supplier Van der Windt Verpakking and Dutch fruit cooperative FruitMasters, Parkside has developed a reclose lidding film for punnets of blueberries and strawberries.

“The Dutch market is attempting to move away from its current use of clamshell lids in soft fruits,” says Paula Birch, sales director at Parkside. “Parkside has provided a recyclable alternative that still delivers in terms of product protection.”

The film, at 43 microns, will be the thinnest available in the Netherlands and will replace the clamshell lid that is traditionally used in the region, reducing the overall plastic use and improving pack recyclability.

“By switching to Parkside’s lidding film and eliminating the clamshell lid, there is a significant packaging reduction,” Birch adds. “The entire pack is still mono PET throughout, which can be recycled locally, giving packers, brands and retailers a new more environmentally friendly option.”

The weld-seal lidding film also works to preserve the fruit throughout the supply chain, from when the fruit is first picked to when it arrives at the customer’s home.

It possesses all the great qualities of packaging already in use, while being a lot easier to recycle

Birch concludes: “This new type of mono PET lidding film is industry leading being so lightweight and having a superb reclose seal. It possesses all the great qualities of packaging already in use, while being a lot easier to recycle.

“Van der Windt is a huge player in the Dutch packaging market, and we are delighted to be collaborating on the project and delivering new and exciting innovation to the market."

West Yorkshire-based Parkside manufactures packaging solutions for a number of industries, including the food, drink, and tobacco packaging industries. The firm combines flexographic printing with lamination, laser and thermal technologies to deliver sustainable solutions.

The firm was awarded two accolades at the Starpack Gold Awards for its work in creating the world’s first compostable coffee and crisps packs for Percol Coffee and Two Farmers, which are designed to break down within 26 weeks in a home compost environment.

Could this solution work in the UK? If you have a news story, email summer@linkpublishing.co.uk or follow us on Twitter and LinkedIn to join the conversation. 

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