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Plastic to be removed from Guinness packs

Packaging of beer multipacks is set to have a revamp, as part of a £16m initiative by spirits and beer producer Diageo.

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All plastic will be replaced with biodegradable cardboard packs as part of a £16m initiative

All plastic will be removed from Guinness multipacks, as well as plastic ring carriers and shrink wrap from other brands such as Harp, Rockshore and Smithwick’s beers.

“For 260 years Guinness has played a vital role in the communities around us,” says Mark Sandys, global head of beer, Baileys and Smirnoff at Diageo.

“We already have one of the most sustainable breweries in the world at St. James’s Gate and we are now leading the way in sustainable packaging. This is good news for the brand, for our wider beer portfolio and for the environment.”

Replacing the non-recyclable plastic packaging will be 100% recyclable and biodegradable cardboard, which will debut in Ireland in August 2019 and will later be phased in across the UK and globally in 2020.

We have been working tirelessly to make our packaging more environmentally friendly

According to Diageo, currently under 5% of its total packaging around the world is plastic. The drinks giant says that the initiative will result in a reduction of plastic waste that is the equivalent of removing 40 million 50cl plastic bottles from the world.

David Cutter, chief sustainability officer and president, global supply and procurement at Diageo says: “Great packaging is essential for our products. Consumers expect our packs to look beautiful, be functional, and sustainable.

“I am proud to announce this investment, through which we have been able to combine all three. We have been working tirelessly to make our packaging more environmentally friendly and I’m thrilled with this outcome for Guinness and our other global beer brands.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter.

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