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Sustainability initiatives support Earth Hour

In support of the Earth Hour global environmental movement, packaging firm JD has launched a range of sustainable recycling and packaging initiatives across its business.

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One feature of the initiative is transforming empty infant formula cans into colourful pencil cases to be given to disadvantaged school children

Partnering with the World Wide Fund for Nature (WWF), the initiatives include the launch of a new round of clothing recycling, as well as partnering with infant formula brands Mead Johnson Nutrition and Wyeth Nutrition to turn empty formula cans into pencil cases.

The clothing recycling initiative saw clothing picked up from JD customers and either sent to be recycled or distributed to the needy. A dozen universities and companies have also set up booths for people to donate clothes.

So far, more than 1 million items of clothing have been collected.

The infant formula initiative is one that is new this year and will reduce waste by collecting and recycling empty infant formula cans, which will then be transformed into colourful pencil cases for disadvantaged school children.

We have taken this year’s Earth Hour as a call to once more step up our efforts in eco-friendliness and sustainable consumption

The large retailer is no stranger to environmental efforts and has its own ‘Green Stream Initiative.’ This is JD’s largest environmental project through which the company promotes the use of sustainable packaging materials, reducing the environmental impact of the entire supply chain.

“We are always looking for ways to make our business more responsible and sustainable,” explains Christine Wong, head of JD international affairs. “We have taken this year’s Earth Hour as a call to once more step up our efforts in eco-friendliness and sustainable consumption.

“We will continue working with partners to create new models for running sustainable, environmentally responsible businesses.”

Earth Hour began in 2007 as a WWF initiative in Australia, with individuals, communities and businesses voluntarily switching off unnecessary lights for one synchronised hour.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter.

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