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Coating helps brands achieve sustainability goal

Photonic printing solutions provider DataLase has launched a new functional coating for corrugate packaging designed to help brands achieve their corporate social responsibility (CSR) packaging goals.

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DataLase’s new coating provides a sustainable solution to companies with corporate social responsibility goals

The water-based flexo coating WBF 6101 is a development of the firm’s DataLase Case Coding solution and enables laser coding and marking of both white and natural kraft brown corrugated boxes. This makes it straightforward to apply variable information such as shipping information, GS1 barcodes, batch/date codes and check-weigh information.

The printing firm describes the white-to-black laser reactive coating as an alternative solution to traditional labelling of logistical information onto corrugated boxes.

Mark Naples, chief sales and marketing officer at DataLase, comments: “Packaging sustainability and single-use plastics are front of mind for brands today, with an ever increasing number displaying their commitment through publicising 2025 sustainability targets.

“We estimate that for every 1m typical shipping labels used (100 x 150mm), approximately 300km of unnecessary backing waste is produced. If we apply this to a typical production environment, it equates to thousands of kilometres of backing and thermal ribbon waste being sent straight to an incinerator every year.

“The DataLase Case Coding solution creates significant operational savings for manufacturers as well as contributing to brands sustainability agendas.”

As we move into 2019, it is clear that we need to think differently about sustainable packaging design

As a typical print and apply label produces backing waste consisting of non-recyclable materials, DataLase’s coating solution ultimately reduces waste and single-use plastics from the supply chain, aligning with circular economy initiatives such as the UK Plastics Pact.

Other environmental advantages include the removal of inks and volatile organic compounds (VOC) solvents from the fulfilment area. Lasers require minimal preventative maintenance and servicing and no resulting hazardous waste disposal considerations.

“As we move into 2019, it is clear that we need to think differently about sustainable packaging design,” adds Naples. “DataLase has invested in unique laser coding and marking solutions that deliver for the whole supply chain, printer, converter, packer and brand owner.

“Our latest coating launch targeted at supporting brands in moving from white to natural corrugate kraft ensures we can meet the needs of the high growth e-commerce and complex retail sectors with ease,” he concludes.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter.

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