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Environment

Getting colourful with recycling campaign

Arjowiggins Graphic and Antalis have joined forces on a new campaign to help showcase the colour capabilities of recycled paper.

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Arjowiggins’ Cyclus Offset and Antalis’ Digigreen Gloss both feature in the campaign

The joint effort will see 2,500 brand books from Hakkasan Group’s Ling Ling bar and club concept distributed to printers, designers, and corporates, printed on Arjowiggins’ Cyclus Offset and Antalis’ Digigreen Gloss.

The book covers have been printed on Digigreen Gloss 350gsm while inside pages feature Cyclus Offset 100 percent recycled 140gsm. Each book will be accompanied by eight designs printed on Cyclus Offset 300gsm.

This is an exceptionally well designed and printed book that truly reflects the character of the brand and how it appeals to its core audience 


Angela De Vorchik, operational marketing manager at Arjowiggins Graphic UK, says: “We’re excited to share the re-printed book with printing and design experts, and to demonstrate the stunning results achieved when using recycled materials in vibrant and colourful printing.”

Mike Bennett, marketing manger at Antalis UK, adds: “This is an exceptionally well designed and printed book that truly reflects the character of the brand and how it appeals to its core audience.”


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