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Digital

Music mag brings artist to life with AR

Music magazine Crack has collaborated with Bristol-based studio Zubr to create a special edition augmented issue of the print publication.

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Distorted images of Aphex Twin come to life with this AR cover

The cover features Aphex Twin, a notoriously elusive DJ to those familiar with his music, created by his visual collaborator Weirdcore. Using the 3D scans and upcoming EP artwork, the cover comes to life when viewed through Crack’s dedicated mobile app.

Readers can experience the optical distortions on the magazine in 3D, encouraging readers to pick up a physical copy of the magazine which is distributed across Europe for free in shops, cafés and museums and galleries.

Zubr also created a special Facebook filter that allows users to augment Aphex Twin’s striking aesthetic straight on to their own faces, further incorporating the interactive nature of the magazine. Crack magazine is also selling A1 poster prints of its first augmented reality cover and has installed an AR billboard of the cover that users can interact with.

Aside from promotion purposes, experts have suggested AR could be used in journalism to illustrate spatial elements to stories that may be difficult to put in to words

To further promote the interview and magazine, Crack also worked with Landmrk, a location-based experiences platform, that has helped to hide the cover in over 100 locations worldwide encouraging readers to seek them out.

The music publication is not the first to utilise AR technology to bring its cover to life. Fashion magazine Elle incorporated AR into its November issue, which featured eight different cover stars whilst TIME magazine used AR to allow guest editor Bill Gates to tell readers, or listeners, the story of the Ethiopian boy on the cover. Aside from promotion purposes, experts have suggested AR could be used in journalism to illustrate spatial elements to stories that may be difficult to put in to words. 

Does AR have a place in print? Email summer@linkpublishing.co.uk or reach out on Twitter to have your say.


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