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Digital

New press supports point of sale operations

KL Druck has invested in a new press from Fujifilm to keep up with changing PoS requirements.

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Garhard Worch is the managing director at KL Druck

A growing need for quick, high quality, short-run point-of-sale (PoS) materials in smaller formats has seen the Germany-based digital printer invest in a Fujifilm Jet Press 720S. Gone are the days where campaigns were planned weeks in advance, brands now need printers to be flexible with changing details at the last minute.

Gerhard Worch, managing director at KL Druck says: “We pride ourselves on being able to offer our customers a full service PoS package, which often includes both large and small format material. Until now we’ve had to outsource smaller format work, where run lengths were too short to produce cost-effectively on offset. With our investment in the Jet Press, we can now produce everything in-house, and can do so quickly and affordably without compromising quality.

Campaigns were traditionally planned well in advance, whereas now, customers often won’t finalise details until the last minute. As a result, they need print turned around at a much quicker rate than ever before

“Over the past five years in particular, we have noticed a significant change in the turnaround times required by customers. Campaigns were traditionally planned well in advance, whereas now, customers often won’t finalise details until the last minute. As a result, they need print turned around at a much quicker rate than ever before. The Jet Press helps us to meet these requirements, allowing us to get finished products back to customers at a much faster rate and for a more competitive price.”

Worch continues: “The quality and colour gamut were far better than anything else we looked at, and we also liked the fact that the Jet Press is sheet fed and fits in perfectly with our existing finishing systems. Furthermore, many of our customers are increasingly eco-conscious, so the fact that the Jet Press uses water-based ink was also a major contributing factor in our decision.” 

With a 120-year heritage in printing, KL Druck now specialises in producing point-of-sale and out-of-home products for brands like Audi and Adidas. The firm has invested heavily in digital print technology for the last 20 years.

Taro Aoki, head of digital press systems at Fujifilm Graphic Systems EMEA comments: “In a market that is ever-changing and evolving, print businesses need versatile equipment that allows them to keep pace with market trends and changing customer demands. We are delighted to be growing our partnership with KL Druck as they continue their digital expansion, and we look forward to seeing the further benefits and opportunities that the Jet Press 720S installation brings to their business.” 

Do you have a view on this story? Email me at summer@linkpublishing.co.uk or reach out on Twitter and have your say.


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