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Crossmedia

NME returns to print for special Netflix issue

NME magazine exited its print run last year after 66 years, but the publication is returning for a special edition issue.

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The Umbrella Academy collector’s edition of NME

Celebrating the release of the new Netflix series The Umbrella Academy, 500,000 copies of the special 36-page print edition of NME were distributed nationally on Friday.

The new series is based on a comic by former My Chemical Romance frontman Gerard Way and Gabriel Bá and the issue will cover exclusive related content, cast interviews and an original short comic, written and illustrated especially for this edition of the music magazine.

Holly Bishop, head of film, music and entertainment at TI Media, which owns NME, says: “NME’s audience has been talking about The Umbrella Academy since news first broke of its release.

… the return to print for NME has added a real sense of occasion to the release of The Umbrella Academy

“Joining forces with Netflix, our worlds have come together to create this collectible one-shot which we know will surprise and delight fans. As the biggest, loudest and most opinionated voice of pop culture, NME is the perfect partner for this unmissable series.”

Neil Bamford, print brands manager at Wavemaker, which brokered the partnership, adds: “Whilst this is a completely cross-media campaign, the return to print for NME has added a real sense of occasion to the release of The Umbrella Academy and was the only way we could truly do justice to the launch of a series that started its life as a graphic novel.

NME’s unique relationship with Gerard Way and the music scene in general, coupled with their unrivalled access to an audience who have been hungry for the release of the show, made them the ideal partner for this campaign.”

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