HP partners Hershey to celebrate women
HP once again linked up with chocolate brand the Hershey Company on a printed packaging project to celebrate women.
Print Monthly Consultant Editor
Thursday, 10 Mar 2022 14:48 GMT
All bars were printed on a HP Indigo 20000
Now in its third year and coinciding with International Women’s Day, the #HerShe campaign sees Hershey’s Milk Chocolate Bar packaging being used to promote and honour female talent from round the world.
The campaign ran in collaboration with HP Indigo digitally printed packaging with all packs printed on a HP Indigo 20000 digital press.
Each special edition bar featured a QR code, which, when scanned, took consumers to a web page the showcased the many contributions of women.
Jose Gorbea, global head of brands, agencies and sustainability at HP Indigo, comments: “I’ve loved seeing how the #HerShe campaign has evolved over the past three years and I’m excited to see what other personalised storytelling opportunities HP’s digital print technology can achieve in order to make tangible connections and further engagements with consumers.”
Santhi Ramesh, chief marketing officer, international at the Hershey Company, adds: “Empowering women, and advancing diversity, equity and inclusion is a business priority for us. We invite new perspectives, ideas, and experiences in everything we do to reflect the diversity of consumers around the world.
“Throughout the campaign, HP has helped us to open our eyes to the power of digitally printed packaging, allowing us to engage with our audience in a creative and unique way while celebrating women and their achievements globally.”
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