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Business

Baldwin details global network changes

Process-automation equipment, parts, service and consumables manufacturer Baldwin Technology Company has announced a series of changes across its global print and packaging sales team in an effort to simplify customer service.

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Baldwin says the move means customers will have a single point of contact for all of its products

The changes will impact its teams in Europe, the Middle East, Africa and Russia, as well as the Americas, with Baldwin saying this will allow customers to benefit from having a single point of contact for all of Baldwin’s product lines.

Through a host of strategic acquisitions, Baldwin offers a wide range of connected process-improvement technology for the printing and packaging industries, while it also provides cleaning, drying and spray automation systems to customers worldwide.

“We have listened to customers’ feedback, and the consistent message we hear is that they crave a single point of contact for our product portfolio and expertise,” says Peter Hultberg, chief commercial officer at Baldwin.

“Our prior structure was built around our product lines, which made sense following the acquisitions we have made in the last five years, whereas our new structure is built for and around our customers, allowing us to get closer to their daily challenges and needs.”

Sales teams in the EMEAR region and the Americas will be realigned to cover smaller regional geographies, while regional teams will have access to the full Baldwin portfolio of equipment, consumables and service products.

Through these changes, we will be able to spend more time with our customers, better understand their changing needs and share our solutions

Hultberg says that this new approach will mean that Baldwin’s network of customers around the world will now have a single sales point of contact for all products, while the changes will also simplif their access to technical experts throughout the business.

Craig Black, who joined Baldwin in February, and will help lead the company’s realigned sales teams in his role as vice president of sales for the Americas, comments: “Through these changes, we will be able to spend more time with our customers, better understand their changing needs and share our solutions, as we help provide value across their entire production process.

“From vision inspection, to LED-UV curing and blanket cleaning systems, Baldwin offers multiple solutions to help drive increased productivity and quality, decreased downtime and waste, and ultimately, help our customers win more business and be more profitable, while reducing their carbon footprint. 

“Now is a great time to connect with us and see how we can collaborate.”

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