Left side advert image
Right side advert image
Super banner advert image
Subscribe to Print Monthly's RSS feed

Enter your email address here to sign up for our weekly newsletter

Business

SMP welcomes Royal Mail incentives for DM

The Strategic Mailing Partnership (SMP), the association that represents mailing in the UK, has praised the Royal Mail for its latest set of initiatives, saying these will help to inspire and invigorate direct mail in 2021.

Article picture

SMP chair Judith Donovan CBE says the incentives will help generate work and to help kick-start the economy

Among the initiatives that will run throughout the next 12 months is Back to Business, which, launched in May of last year, gives a preferential rate for customers looking to post a minimum of 50,000 additional mail items per quarter.

Customers will also benefit from Back to Business Extra, which is aimed at larger businesses that want to send at least 2.5m extra mail items at a lower rate.

Other incentives include certain discounts for advertising mail, business mail and publishing mail, while Royal Mail is also seeking to work with wholesale customers and the wider mail industry to promote growth and retention in the letters division.

In addition, a first-time user discount will be available to customers who have never used advertising mail or have not done so in the past two years.

The news that the portfolio is being extended into 2021 will come as a boost for our members as a means of generating work and to help kick-start the economy

The latest set of initiatives come after 2020’s portfolio of incentives experienced some success, with 680 applications approved and £9.2m accrued in credits to be offset against postage costs.

SMP chair Judith Donovan CBE says these schemes will help ensure mail remains a cost-effective method of communication during the novel coronavirus (Covid-19) crisis.

“The Covid-19 pandemic has impacted trading at all levels and these incentives will go some way towards supporting businesses across the board,” Donovan says.

“The news that the portfolio is being extended into 2021 will come as a boost for our members as a means of generating work and to help kick-start the economy.”

If you have an interesting story or a view on this news, then please e-mail news@printmonthly.co.uk

Follow Rob on:
Sophie Jones' Twitter Profile


Print printer-friendly version Printable version Send to a friend Contact us

No comments found!  

Sign in:

Email 

or create your very own Print Monthly account  to join in with the conversation.