Under the arrangement, Athens-based Novacel will offer the full range of Xeikon products for the commercial and label, and packaging sectors to cover all market requirements in the area.  

Dimitris Spyropoulos, business director at Novacel, says the new partnership with Xeikon will help take its own business to new levels, as well as bring new opportunities to customers in Greece and Cyprus, as well as other regions in the longer-term.

“The Greek economy has been in deep crisis since 2008 but despite the current global pandemic, companies are now seeing elements of definite improvements both in private, national consumption and in Greek export; printing is benefiting from both of these trends,” Spyropoulos says.

“It is our strong belief that Xeikon hardware and software has repeatedly proven its validity, quality and reliability. We find Xeikon at the forefront of technology today with the most integrated portfolio of digital equipment.”

Xeikon adds: “Novacel Hellas is the perfect partner for Xeikon in this region.

“They can now offer a digital transformation platform to Greek and Cypriot customers with our fully integrated state-of-the-art software & hardware packages – helping printers transform their operations towards a digital future.”

If you have an interesting story or a view on this news, then please e-mail news@printmonthly.co.uk

Follow Rob on: