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Business

Kyocera urges focus on customer priorities

Understanding changing customer priorities is critical if print companies are to remain successful as the novel coronavirus (Covid-19) crisis begins to subside, according to print technology giant Kyocera.

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Many UK print companies are now returning to work after a period of temporary closure during lockdown

Citing research from Quocirca, some 37% of technology vendors and channel organisations in print recognise changes in customer needs and operational requirements as being one of the key challenges following coronavirus.

Kyocera says these figures show that now is not the time for the UK industry to rest on its laurels, and should instead be getting to grips with the nature of the changes end users are experiencing

As such, Joe Doyle, group marketing director at Kyocera Document Solutions UK, calls for a united channel, saying that the importance of this cannot be underestimated if the industry is to meet the changing demands of customers.

As business priorities change, new services and functions will be required, including the introduction of new collaboration, cloud and digitisation technologies

“As business priorities change, new services and functions will be required, including the introduction of new collaboration, cloud and digitisation technologies,” Doyle says.

“There is plenty of scope for the sector to expand its service offerings now and after the current crisis, but this will only be possible if vendors and their partners work together to evolve and forge new relationships to help fill gaps in their portfolio.

“In turn, this will ensure that all parties are able to negotiate these unprecedented times, and conserve a loyal customer base both for the remainder of this crisis and beyond.”

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