Left side advert image
Right side advert image
Super banner advert image
Subscribe to Print Monthly's RSS feed

Enter your email address here to sign up for our weekly newsletter

Business

The journey to digital transformation

Using its knowledge and experience as a technology innovator in the packaging industry, Esko has launched a new guide for businesses looking to achieve digital transformation.

Article picture

The final stage of digital maturity as set out by the Model is Intelligence

The guide is presented in the form of a Digital Maturity Model and is the result of analysing hundreds of customers’ operations worldwide.

Describing the idea of digital maturity, Jan De Roeck, director of marketing, industry relations & strategy at Esko says: “A couple of years ago, the German government started an initiative which they, at that time, called the fourth industrial revolution. It was all about using state-of-the-art IT technology to computerise or digitalise the manufacturing businesses and operations in Germany.

“It has become a very global trend because there’s a whole bunch of new technologies which are commonly referred to as artificial intelligence, robotics, data analysis and machine-learning. All of these terms go back to this overall umbrella trend of digital transformation.”

De Roeck explains how in many of the company’s conversations prior to creating the model, Esko realised that "nobody really understands" what is ‘good’ in the industry. As a result, industry members have posed questions such as: “Where am I as a converter business on this journey of digital transformation?”, and “Am I behind in some areas?”.

The way that we have described the Intelligence stage of digital maturity, is also for Esko, a way to share our vision for the industry

This is where the model comes in, as De Roeck explains: “What we tried to develop with the digital maturity model is a way for a business to measure and assess where they are in their journey of becoming a digitally transformed business.”

This was done by outlining five stages of digital maturity and these are described from two dimensions. Leadership concerns within those five stages are described, as well as how a business deals with the risk quality for, for example, efficiency, growth, the environment or sustainability.

In addition to this, the model outlines nine workflow steps – all the way from design, to automation, to printing, finishing and packing. The model describes how ‘digitally transformed’ businesses deal with each of these workflow steps and each of these leadership concerns.

Jan De Roeck, director of marketing, industry relations & strategy at Esko

De Roeck says: “The Digital Maturity Model in essence, is an assessment tool for packaging businesses to measure and find out where they are compared to their peers on this continuous journey of digital transformation.”

While the Digital Maturity Model doesn’t offer advice or guidance on how to reach the ‘end goal’ of being a digitally transformed business, it provides users with benchmarks and examples of what it would look like to be there.

“The way that we have described the Intelligence stage of digital maturity, is also for Esko, a way to share our vision for the industry,” De Roek says, adding: “Admittedly so, we also do not yet have all of the tools available to bring customers to this utmost stage of digital maturity, because it’s a future vision.”

We very much like to get in dialogue with our customers about how they see themselves evolve towards that ultimate stage of digital maturity and how we can help them...

The Digital Maturity Model itself has already launched and is available on the Esko website as an online self-assessment tool.

Esko will be exhibiting at the upcoming Drupa in June and alongside a handful of its sister companies will be showcasing its latest hardware and software innovations alongside the Digital Maturity Model.

The firm wants to encourage customers and members of the industry to use the online tool prior to visiting the show as a way to assess what direction they might want to go in to become digitally transformed, and therefore get the most out of the exhibition.

De Roeck concludes: “We very much like to get in dialogue with our customers about how they see themselves evolve towards that ultimate stage of digital maturity and how we can help them develop or integrate or build solutions that will actually drive them over there. So it’s very much a two-way thing that’s going on as well, and very much so a description of how we look at the future of this industry as well.”



If you have an interesting story or a view on this news, then please e-mail news@printmonthly.co.uk

Follow Carys on:
 Jo Golding's Twitter Profile
Print printer-friendly version Printable version Send to a friend Contact us

No comments found!  

Sign in:

Email 

or create your very own Print Monthly account  to join in with the conversation.