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First HP Indigo B2 installation in Tanzania

With increasing demand for shorter print lead times and an increase in businesses offering a ‘one-stop shop’ selection of services, the evolving print industry offers room for continued growth.

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Hanif Abdulrasul and Shafiq Abdulrasul, owners of DeskTop Productions with the new HP Indigo 10000

For small-to-medium enterprises (SMEs), growing business whilst maintaining the minimum quantities required to make offset feasible can be tricky.

Recognising the potential for growth, Tanzania-based commercial printing firm, DeskTop Productions (DTP), has invested in a HP Indigo 10000 digital press to aid digital expansion.

Co-founder of DTP, Shafiq Abdulrasul explains that the investment into digital printing will hopefully overcome the challenge that many smaller print firms in East Africa face – not having the means to facilitate large orders.

The press will give the firm the ability to achieve affordable printing of small quantities without compromising on quality – something that DTP has not previously been achieving.  

The increased efficiency offered by the HP Indigo 10000 allows DTP to attract business ventures that were previously difficult to absorb

“The increased efficiency offered by the HP Indigo 10000 allows DTP to attract business ventures that were previously difficult to absorb,” Abdulrasul says. “This includes variable publications, packaging, and medium-scaled high-end points. The HP Indigo 10000 provides a 200% increase in output compared to our current digital setup.”

Having grown from a colour separations and design house to providing printing, advertising, graphics displays, ID cards and other marketing communications, DTP expanded into offset printing with the installation of a Heidelberg QuickMaster Pro Digital offset printing press in 2004.

The firm’s latest investment makes DTP the first company in East Africa to receive a HP Indigo B2 sheetfed digital press.

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter and LinkedIn.

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