Left side advert image
Right side advert image
Super banner advert image
Subscribe to Print Monthly's RSS feed

Enter your email address here to sign up for our weekly newsletter

Business

Putting personality into business

Sometimes all you need in a life is a sign – one man used his wife’s happy news as a reason to start his own business.

Article picture

Dipe Rajani with his wife and daughter, who influenced his decision to launch Sonality

Dipe Rajani always wanted to start his own business, and when his wife fell pregnant, he decided to start a new personalised baby and children’s clothing company. After a background in banking, turning to infant’s fashion was a big jump. His company Sonality was born in 2017. Rajani explains: “I was looking for something that I knew I’d enjoy. Having an interest in fashion, I decided to focus on customised babies and kids clothing.”

Rajani turned to Xpres, a Roland DG dealer, when he conducted some research on how to begin his company and decided that using heat transfer vinyl was the best fit for his new business. “Xpres are a brilliant company to work with and I found them very helpful,” says Rajani. “I took their advice and decided to a buy a GS-24 cutter from Roland.”

Since we launched Sonality in March, the cutter has been operating non-stop without a single problem – it just takes anything that’s thrown at it

The Sonality founder also invested in a direct-to-garment device. “The DTG process can be quite fiddly,” admits Rajani. “But the GS-24 is incredibly simple and easy to use by comparison – I was ready to go with only an hour of training. Since we launched Sonality in March, the cutter has been operating non-stop without a single problem – it just takes anything that’s thrown at it.”

Rajani decided on ‘Sonality’ to let customers know that they can really put their ‘personality’ into the branding of the clothing. Sonality launched its website in March.



If you have an interesting story or a view on this news, then please e-mail news@printmonthly.co.uk

Follow Genevieve on:
 Jo Golding's Twitter Profile
Print printer-friendly version Printable version Send to a friend Contact us

No comments found!  

Sign in:

Email 

or create your very own Print Monthly account  to join in with the conversation.