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Business

Swapping hand cutting for digital

Cheshire-based high street photocopy shop turned digital print-on-demand company Print On has recently swapped its hand cutting for a DYSS digital cutter from AG/CAD.

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Print On has invested in a new DYSS digital cutter from AG/CAD which features a DYSS X7 Super Head cutting head

Having recently moved into a new purpose-built facility equipped with the latest print and finishing technology, the print firm now produces a broad range of services such as posters, banners, stationary, die cut boxes, point-of-sale displays, acrylic boards and general large-format print and finishing.

Since the company invested in a Mimaki 2.4m x 1.2m flatbed direct-to-substrate UV printer, the firm has been hand cutting large-format sheets and boards, which is a laborious process open to human error. Due to an increase in demand, the firm decided to invest in a DYSS X7-1624C digital cutter.

“We needed the flatbed printer to support the changing needs of the market and to move into large-format work,” explains Alex Oldfield, managing director at Print On. “Likewise, we found that customers were looking to work with an ever-increasing range of substrates. Without a cutting machine we often had to turn work away or have it cut externally.

Additionally, a percentage of the work that we could hand cut required geometries and shapes that were extremely challenging

“Additionally, a percentage of the work that we could hand cut required geometries and shapes that were extremely challenging. We looked at digital cutter options and as soon as I saw the DYSS machines from AG/CAD at a trade show, I knew it was the machine our business needed.”

The DYSS X7-1624C features super head configuration, a routing spindle, and an additional two tool slots which can accept a range of quick-change knife tools and creasing tools. Oldfield says the machine has given the firm the confidence to take on all types of work, regardless of materials or complexity.

The cutter comes with AD/CAD’s KASEMAKE CAD software which has enabled Print On to move into new markets. The software enables the firm to complete more complex designs giving it a foothold in the medical, pubs and leisure, retail and high street sectors.

Oldfield says: “This has resulted not only in the nature of our work diversifying, but also our turnover increasing accordingly. We have also increased our client base as a result of the DYSS and we are now working with more print procurement companies.”

If you have any news, please email carys@linkpublishing.co.uk or join in with the conversation on Twitter.


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