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Business

St Ives quits print with rebrand

Established fifty years ago as a print business, St Ives has left print behind and rebranded with the new name, Kin + Carta.

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J Schwan took over as CEO of St Ives in August

The firm formerly known as St Ives has relaunched as a ‘next-generation digital transformation business’, following the sale of its print operations. Its print management wing St Ives Management Systems (SIMS) was the last to be sold, which was acquired by Paragon in June.

The new name, the firm says, embodies what the group stands for. Kin, meaning family, to represent the firm’s focus on connection and collaboration, and Carta, meaning map, to signify the ‘mission to plot a clear path to the future.’

The group describes itself as ‘a global ecosystem of 1500 technologists, strategists and creatives across four continents’ it calls The Connective. The group brings together seven strategic consultancy businesses: Pragma, Hive, Incite, TAB, Solstice, Edit and AmazeRealise, from which bespoke teams are created.

... we’re taking a radical approach to how we’re organised in order to help the world’s largest organisations achieve a more unified result

Newly-appointed chief executive officer, J Schwan, comments: “In a world where consumers are currently inundated with experiences that are broken and frustrating, we’re taking a radical approach to how we’re organised in order to help the world’s largest organisations achieve a more unified result.

He adds: “We believe deeply that the most forward-thinking individuals want to work for specialist agencies that put culture first; until now, they haven’t had access to the necessary breadth and depth to create increasingly large and sophisticated digital experiences at the global scale.”

St Ives was founded in 1964 by Bob Gavron and the transition from a print business to a digital marketing firm began in 2010, under then chief executive Patrick Martell.

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