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KJS proves importance of investment

KJS We Are Direct Mail has proven again that it is a thriving business with another significant technology investment - a Xerox Versant 3100 variable colour data digital printing press, with a Xerox black and white laser printer.

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Stuart Speechley of KJS We Are Direct Mail is proving that investment in the latest technology pays off

Last year KJS invested £600,000 in LED UV litho printing machinery and earlier this year it spent £60,000 on a folding machine. The investments led to an increase in sales and the addition of new customers, so it is not surprising the company has put its faith in technology investments once more.

I spoke to Stuart Speechley, managing director, about the sector: “In the early days, direct mail was high volume and very non-targeted—people just sent to the masses. Over the years we’ve become more targeted.

“The onset digital variable data has made it possible to target people more personally. Mailing pieces have got better—volumes have dropped but there’s more frequency and better pieces going out.

Mailing pieces have got better - volumes have dropped but there's more frequency and better pieces going out

“GDPR is an interesting one. I think for direct mail it will probably increase because, as much as people have tightened up their data, direct mail is now probably the best channel to send out marketing. Direct mail’s probably going to get a resurgence on the back of GDPR.”

He adds that the company is proud to be one of the first in the UK to get into LED UV with the Sakurai, offering low energy printing and instant drying.

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