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Business

Rap Spiderweb powered by loyalty

One of the leading lights of the UK print industry has spoken out about how loyalty, customer service, and good old-fashioned decency are what has seen it through more than four decades of successful trading.

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Rap Spiderweb’s Diane Horsfall explains its new Xerox V3100 with an in-line booklet means it can now take on more complex jobs on tighter tight frames

Rap Spiderweb Colour Printers, which has a key specialism in the voluntary and charitable organisation sector, was founded in the 1970s and is headed up by managing director Diane Horsfall. She started with the business 32 years ago in its graphic design department. Moving up to pre-press production, she was then promoted to running its production department before becoming general manager in 1997.

Beginning life as Rochdale Alternative Press (RAP), the firmed moved to Oldham in the year 2000. It was in 2003 it bought major London-based concern Spider Web in 2003. In 2016, Horsfall and co-director James Tattum were involved in a management-buyout of the company and together have worked hard to expand its digital print services.

She explains that in addition to the aforementioned company ethos, she feels their growth has been driven by choosing the right technology platform to underpin the business.

“We got the first digital press in because print runs were shortening, and we hadn’t made the step yet because of quality. We needed a machine of good quality at a sensible price and through Xeretec we bought our first Xerox digital press in 2009.  As our business has grown, Xeretec have advised and helped us upgrade our digital press to suit our changing business requirements. We have a really good relationship with Steve Andrew at Xeretec, who has been with us since the first press went in. He and the company really have provided us with outstanding service and technology of consistent quality. That is very much in line with my focus on putting the interest of your customer’s business first.”

As our business has grown, Xeretec have advised and helped us upgrade our digital press to suit our changing business requirements

Its most recent investment has been into Xerox V3100 with an in-line booklet maker. Horsfall explains this was because the number of short-run booklet jobs it does has increased and so it needed to remove a bottleneck in production: “It was the folding and stitching in the finishing department. Small run booklets were taking too much time to cut, fold, collate, and stitch. Now we can do it all inline, whether it is one copy or 300 copies.”

Horsfall also explains that a change in mindset from its customer-base, caused by the online ordering culture, means that they often need their print work done the next day. The new Xerox has reportedly helped significantly in this regard.

She concludes: “Service and loyalty to our customers, and loyalty from our suppliers such as Xeretec, is what has driven our long-term success. We are a friendly company. An example is that we won’t get a reprint out of a job, we stop it and notify the customer if there is a mistake and let them supply us with a new file.”



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