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Celebrating the power of print with Canon

Canon, one of the world’s leading print companies, recently held a Production Printing Business Day at Océ’s production site in Poing, near Munich. Canon, which is exhibiting at The Print Show next month, welcomed visitors to take a look at their latest technology, celebrate the power of print, as well as note key milestones, such as 6,000 installations of the Océ Arizona series.

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Canon’s Production Printing Business Day aimed to celebrate the power of print, by showcasing its technology in Poing

This year saw the tenth anniversary of the introduction of Arizona technology into the market. At FESPA this year, Canon introduced the Océ Auto Pilot which automates cutting, creasing, and kiss cutting.

Mark Lawn, director of graphic and communications group, comments: “We’re immensely proud of the role Océ Arizona has played in the evolution of thousands of businesses since its launch in 2007, and to see its impact so widely acknowledgement by the market.

“The Océ Arizona series has been pivotal to the digital revolution in wide-format, enabling print-service-providers of all sizes to embrace the potential of flatbed technology for graphics, decorative, and functional applications. Océ Arizona has helped sign-makers and graphics producers to migrate successfully from analogue processes and unlock the potential of digital technology, in particular for creative, high-value customised applications on rigid materials.”

The printed output is visually stunning, reflecting the exceptional quality that can be achieved with digital production solutions right across the technology spectrum today

Demonstrating its impressive power at the Business Day was the Océ Pro Stream, which was launched back in February this year. Another show of Canon’s latest offerings included the Vario Print 6000 Titan series, its most recent launch.

A key theme of the day was the ‘Elemental’ brand—a fictional skincare brand—which was created using all of Océ’s print technology. It demonstrated to potential customers how each printer could contribute to various sections of an advertising campaign. Leaflets, newsletters, posters, point-of-sale materials, and floor graphics were just some of the examples of how each printer could be used.

Jeppe Frandsen, Canon Europe executive vice president, comments: “We devised the Elemental campaign to show customers their potential to work with brand owners and agencies to produce intelligent, omni-channel campaigns that leverage the visual and tactile impact of print to gain consumer attention, create deep brand engagement, and stimulate purchase.

“The printed output is visually stunning, reflecting the exceptional quality that can be achieved with digital production solutions right across the technology spectrum today.”

There was also a hum of excitement surrounding the Voyager, which could be launched in the middle of next year. It promises to produce a near-photo quality finish and will definitely be an exciting addition to Canon’s portfolio.

Causing a stir was the Colorado, which uses Canon’s new UVgel technology. The Colorado will also feature at The Print Show on stand E24.



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