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Landa’s €3m press viewed by sceptical industry

They came, they saw and they went away again. Industry guru, inventor and master salesman Benny Landa unveiled his B1 S10 simplex press using his printing nanography invention to around 100 industry experts, buyers and journalists in Israel this month.

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Bebby Landa: inventor, inspiration and master salesman

Flown out to the site and given the hard sell, the industry professionals may have left the event asking the same question voiced for some years by many in the business: will it work? So far, the first press has been running up the road from Landa’s Israeli factory at Graphica Bezalel, a packaging printer who seems happy with the S10, and says it makes economic sense to run the press for print runs of more than 5,000.

Showcased at Drupa last year, the Landa press is the subject of much scepticism in the industry, due to its long gestation period and much hyped revolutionary technology. Questions over the quality, reliability and price have been repeatedly raised by observers. Under the spotlight is the unit’s AQM closed loop quality management system, which uses AVT technology, as well as the concept of nanography itself – a technique that harnesses ultra small inkjet particles fired onto the substrate to give a higher quality image.

The press is to be beta tested in two further sites next year, with US point-of-sale printer Imagine! taking on the challenge of the equipment, with German outfit Edelmann being the third company to try the press commercially.

Those firms sounded enthusiastic about the new presses, but as the visitors left Israel for home, many still have their doubts.

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