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Business

Digital is the way forward for Route One

The small restrictions of litho print finishing has inspired Route One Print to invest in technology that will allow them to produce a variety of finishes on their business cards more easily. These cards are often the first impression that a customer will have of a company, which means that presentation is important.

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Route One Print were named as a Virgin Fast track 100 company

The firm, which has its production facility close to Rotherham, has noted that they provided a large percentage of their customers with business cards. Traditionally, Route One had litho produced them, but decided to move forward with a digital printer because different finishes are more easily achievable. However, the digital press needed to produce the same high-quality result as litho.

James Kinsella, Route One’s co-founder, explains: “Business cards are a high-value product. They are often the first impression a potential customer might get, so they need to look right. We print a lot of them for customers and historically we have always litho produced them to achieve the level of flexibility to vary the finishes from one job to the next—offering spot UV finishes for instance, or rounded corners. We wanted a digital press that would give us the flexibility to add distinctive touches like this much more easily, but crucially, the quality had to be at least as good as litho.”

A move towards digital was important for Route One and its owners, Kinsella and Adam Carnell as litho printing may produce great, high-quality products but digital makes finishing that little bit easier. The business partners decided to invest in a Jet Press 720s.

Business cards are a high-value product. They are often the first impression a potential customer might get, so they need to look right

Carnell comments: “We have put a number of digital presses to the test on this task. But we had struggled to find anything that did not require us to sacrifice the quality we were used to for digital flexibility. The Jet Press 720s had been on our radar for some time; we’ve watched its development closely and at Drupa 2016 we got a good look at it up close. The visit convinced us that this machine could give us the added flexibility we needed—without any compromise on quality.”

Kinsella continues on the future of print: “Its digital and its automated. We are always looking to the future and we see this investment in the Jet Press 720s as a very important stepping stone on that road. We have been a Fujifilm plates customer for around 18 months and have a lot of respect for Fujifilm as a company.

“It is a great brand with an excellent support network, as well as offering some of the best technology out there, so the company is well placed to support us in getting the very best out of the Jet Press 720s.”

General manager at Fujifilm Graphics System UK, Chris Broadhurst, finishes: “We are delighted to see the fourth installation of our Jet Press 720s here in the UK—it is another testament to the outstanding combination of quality and flexibility that the Jet Press 720s offers as a digital press.”



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