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Matrix makes save for Swiftprint

Swiftprint have decided to bring small-format laminating and foiling in-house, to work alongside its wide-format lamination. This move has already saved thousands of pounds for the company, and will continue to do so.

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(L to R) Phil Earle and Lewis Evans with the new Matrix

The Huddersfield-based firm have invested in a Matrix Digital Foiling and Laminating System, which will stop jobs from being too “time-consuming” and “messy”.

The Matrix will join Swiftprint’s already extensive kit list, which consists of a Xerox Versant 2100, Roland and Canon wide-format printers, and an Easymount wide-format laminator.

Phil Earle, owner of Swiftprint, comments: “We had a ‘so-called’ table top laminator. It was a messy and time-consuming operation and anything over 100 sheets would always be outsourced. I visited the Print 2 Finish event at Leeds Elland Road and was given a demonstration on the Matrix System.

We’ve saved thousands of pounds now we can foil and laminate on the Matrix

“I was very impressed with the quality and amazed that we’d also be able to foil our digital work. I was also really surprised how well the Matrix could foil onto uncoated paper, particularly a job we used to send out using the Arjowiggins Pop’Set range from Antalis. We’ve saved thousands of pounds now we can foil and laminate on the Matrix.”

Swiftprint’s sister company will also benefit from the Matrix. Wedding Angels, which provides wedding accessories like invites and save the date cards, also offer short-run, personalised, and digitally printed stationery.

Earle finishes: “Many couples that visit us love the look and quality of foiled invites for their wedding. The problem is that most find the £150 set-up charge too expensive, as we used to outsource all our foil work.

“Now we have the Matrix, we can offer our wedding stationery with a beautiful bespoke foiled finish, even foiling variable data like individual names, and all without set-up charges.”

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