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Business

Albelli delivers fresh approach with rebrand

Dutch-based photo product specialists albelli has relaunched its brand as part of a move to capture new business in regions around Europe.

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albelli will be known to customers in the UK market as ‘bonusprint’

The e-commerce company worked with design agency VBAT deliver a new logo to give the firm a fresh look.

albelli operates as ‘bonusprint’ in the UK, but is known under different names in other counties, and will continue to follow this approach as part of the rebrand, in the hope of establishing itself as the leading photo products e-commerce firm in Europe within the next five to ten years.

Tristan Money, chief executive of albelli, comments: “We wanted to refresh the brand to visually represent our company’s vision, with an identity that is vibrant, fresh, and embodies the personality of our brand; optimistic, positive and adventurous.

Our new visual identity creates an internal company unity; it’s a big enabler in helping us achieve our bolder ambitions across Europe

“Our new visual identity creates an internal company unity; it’s a big enabler in helping us achieve our bolder ambitions across Europe. 

Money adds: “Our goal is to deliver high quality photo products and to be incredibly customer centric; we therefore want to stay close to fast moving trends and foster a culture that allows us to be agile and flexible in the way we work. 

“By doing this we anticipate the trends and the needs of our consumers, like the fast-growing use of mobile phones for example.”

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