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Business

GMP moves to protect its trademark

A supplier of lamination and encapsulating films has taken exception to rival firms using their trademark term for a form of foil blocking

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Entry level: the Exceltopic – 380 from GMP is proving popular with print firms

GMP UK say that competitors have been using their term sleeking to describe the process.

GMP UK told Print Monthly that they wanted to “put it out there” that other companies should not use the word to describe the same process which is shown in various YouTube films on line.

“The use of Sleeking for future press on our products is fine but it isn’t for those selling a similar process. Unless referring to the process performed on our GMP machines, digital foiling and spot varnishing on a laminator cannot be referred to as Sleeking,” says GMP’s marketing executive, Amy-Louise Strevens.

The company specialises in thermal, hot and cold laminating films, with the ability to customise and adapt to the demands of each customer.

Unless referring to the process performed on our GMP machines, digital foiling and spot varnishing on a laminator cannot be referred to as Sleeking

All films and machinery are manufactured to the highest standard by GMP Korea and adapted in the UK in the firm’s manufacturing sites and they work with their partner online printers Eazyprint.

Their Sleeking models include a range of three machines starting with the entry level Exceltopic 300, which can digitally print an image and then applying a decorative foil that only adheres to a chosen area.

GMP say the technique is popular with printers and copyshops as it has the potential of adding a neat finish to a job highlighting in silver or gold an aspect of an image.

Already printers like Eazyprint are using it to give a special finish to certificates, menus and brochures without the need to use traditional methods.
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