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Interview With

Keith Piggott

Jo Golding talks to Keith Piggott, managing director of Perspex Distribution, about its growing range

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(Above) Keith Piggott has been managing director of Perspex Distribution since its creation in 2003

Moving into new markets

What is your history in the  graphic arts industry?


I founded Amari Plastics in 1975 within the Amari Group and was managing director of the company for 26 years.

Since its creation in 2003, I have been managing director of Perspex Distribution Limited (PDL). PDL is wholly owned by Lucite International (LI), the manufacturers of Perspex Cast Acrylic. I met with the directors of LI to discuss possible solutions that would improve the Perspex brand sales performance in the UK market using their manufacturing capability and resources together with my knowledge of the market. A decision was reached to form a distribution company—this was an entirely new venture into distribution for LI. PDL have not looked back since and we have grown from a single site operation based in Chelmsford to recently opening our fifth distribution site in Leeds earlier this year.

This year we worked closely with printer manufacturers such as Agfa Graphics and Canon to bring our materials to life


As well as continuing the successful growth of PDL, I was also appointed general manager of the LI EMEA sheet and composites production business based at Blackburn, Lancashire, in 2014. This role evolution has further united the production, research, and development of Perspex acrylic with the PDL distribution arm, which has improved the way in which we respond to demands in the market and the speed of our new product development.

I have also served as president of European Plastics Distributors Association and director of the International Association of Plastics Distribution.

What can we expect from Perspex Distribution in the future?

The fast-moving pace of the lighting market excites us and we will continue to probe growth via the ongoing development of specialist Perspex acrylic substrates that work hand in hand with our LED modules.
 
We continue to raise awareness of our non-Perspex acrylic ranges and see further opportunities in the wide-format print markets with our PVC Foam and aluminium composite. Our current five branches are working well today, but we see the need to expand further in order for us to continue to meet UK national demand in the future.
 
Our customers are approaching the future with confidence and we look forward to growing with them.

How have Perspex Distribution’s products helped brands come to life?

As always, the applications for our products are almost endless. It is no exaggeration to say that we see our products everywhere from printed graphics on our Alupanel aluminium composite panels advertising brands in Premier League stadiums to Palight PVC foam used by set builders for the latest TV gameshow.

You will see from the case studies on our website that our fabricators use Perspex acrylic in some amazing projects. Recent examples include a Saint Laurent shoe promotion at Selfridges, Perspex Clear being fabricated in London and shipped to the Burning Man arts festival in the Nevada Desert, and the gold medal winning Team GB Hockey team celebrating their win using Perspex acrylic selfie sticks.

What impact has the opening of a fifth branch, in Leeds, had on Perspex Distribution?

Our expansion is a direct result of our need to meet customer demand across the region. Opening our largest distribution operation in Leeds provides us with a strong foundation to grow both our product range and customer base in the years to come.

We specified the site design, which has enabled us to house our largest levels of stock for local distribution as well as establishing a purpose-built storage and distribution area.


Key stats

  • Founded Amari Plastics in 1975
  • Managing director of
  • Perspex since 2003
  • Acrylic manufactured in same factory since 1934
  • 22 news jobs generated from Leeds branch




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