Monday, 23 Oct 2017 13:00 GMT

My first Print Show

As the office recovers from a whirlwind of a show, I can now reflect on my own personal experience at the event. This has been my first show, and I went into the three days with an open mind so that I could experience everything in the best way. I admit that even this did not help, because I was still blown away by the size of the event, the hum of hundreds of printers and equipment, and meeting new people from the industry. It is also a great opportunity to see old faces too, and enjoy one of the biggest i

A whirlwind of a show

It’s the end of day three and the show has come to a close. There has been a flurry of visitors over the last few days, with many exhibitors, including Vivid Laminating, enjoying over £100,000 worth of sales and business deals.

Whilst day two is always expected to be the busiest day, the third and final day still had much to offer. Smart Print have made a deal with Twenty10 in Northampton for the Ricoh five-colour, which can have the option of white and clear toner, or neon colours. In fact, Paul Stead from Smart Print who made the sale, explained to me that the neon orange that comes from mixing neon pink and neon yellow together, was discovered by accident. He continues: “It’s the first European sale of Colour Logic software with the Ricoh. Twenty20 were replacing an ageing Indigo.”

The story of success continues on stand G10 with Vivid Laminating Technologies. Martin Evans, managing director of Vivid comments: “It’s been very positive, and very busy. We sealed quite a few deals worth over £100,000 and we’ve still got enquiries to follow up on. We’ve had people visit us from all over the country. At one point, between 12pm and 2pm we could have done with more staff on our stand because we were so busy.”

Exhibitors have even had local business interest from here in Telford, Perfect Bindery Solutions worked together with The Ironbridge Trust. The charity wanted to produce a lay-flat book with information on what the organisation do and how it works. These books will then be shown to potential supporters, so the quality of the product needs to be high. Paul Gossage, director of marketing for the Ironbridge Trust was at The Print Show to pick up his batch of the books from Perfect Bindery partner, Steve Giddins. The product had originally been a saddle-stitch brochure, before the idea of a lay-flat book was mentioned by Giddins. Lay-flat and casing also protects the spine of a book.

It’s been very positive, and very busy. We sealed quite a few deals worth over £100,000 and we’ve still got enquiries to follow up on. We’ve had people visit us from all over the country

The final touches were added, and this included casing, which Perfect Bindery did on their own stand during the show. The trust is celebrating its 50th anniversary and Giddins will eventually have 50 copies of the book made, with 25 being printed and cased at the show. Also on the Perfect Bindery stand (D07) the firm have a series of machines on display, including the DA 910 corner cutter. Giddins told me that he found a situation funny when visitors were amazed by how square the corners of his products were – to Perfect Bindery and himself, this is the standard of quality that is expected. The DA 910 uses a routing process instead of creasing, and this gives the perfect edge and square corner that wowed those visitors.

Marqetspace and Grafenia have highlighted the importance of getting the location of your stand correct. The firm have a presence around the three halls, and the Marqetspace stand itself, is near the entrance. Fiona Reid of Marqetspace, comments: “It’s been good, we are right near the entrance, and often the first people visitors talk to. They walk around and come back again. We’ve spoken to a lot of new people, and to our existing customers as well.”

Whilst The Print Show is all about the world of print, Tarrant Machines can also celebrate their sponsorship of French triathlete, Florian Luquet, who is training for the next Olympics. Richard Tarrant, the owner of the company, is a ball of energy also with an interest in triathlons, and says: “I’m a philosophy graduate, and then found myself as a machine dealer.”

Tarrant also explained that the company have enjoyed sales during the show and prior to the event. On his stand, he comments: “We are different. It’s the machines that do the talking.”

After a whirlwind three days, The Print Show and Signlink Live have drawn to a close. I would personally like to thank all of the exhibitors and the visitors that came, and we will see you next year!

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