Monday, 23 Oct 2017 11:05 GMT

#printisgreat at The Print Show

There is no doubt that the team here at Print Monthly had to run a marathon at full sprint over the last few years, helping sister brand The Print Show build itself into a sustainable and credible annual exhibition for the UK’s commercial print industry

Now in its third year, The Print Show has achieved its core mission statement: “Providing UK printers large and small with the key tools they need to remain competitive, without forgetting the roots of our historic industry”.

The 2016 show exceeded the expectations of both exhibitors and the organising team, beating its first year’s figures by attracting 5,916 attendees, a huge proportion of which came to not only research new technology and services, but buy equipment. 

These results were built on three core pillars. The first was that The Print Show spent more than £500,000 on print advertising in the trade media, eight national personalised printed direct mail content marketing campaigns, digital marketing, online advertising, visitor attractions, and educational content.

The Print Show has achieved its core mission statement: “Providing UK printers large and small with the key tools they need to remain competitive, without forgetting the roots of our historic industry

The second was that a dedicated team of six experienced staff then drew on this activity and individually called, qualified, and invited its 20,000 strong business data-base of printers, designers, marketers, manufacturers, and suppliers to The Print Show.

The third, final, and most important pillar was a clear and concise focus on drawing together the UK print industries community of entrepreneurial and hard-working businesses, national and international suppliers, trade bodies, support organisations, and interest groups under one roof— creating an economic kick-starter for the sector.

These three core pillars remained the foundation of The Print Show 2017, and will see it not only repeat its 2016 performance, but improve upon it. #printisgreat