Brexit: pull your finger out Prime Minister
There’s an elephant in the room and it’s called Brexit. Everyone in business I speak to has the same opinion: don’t mention it in public. But in private they are frustrated to the point of anger. The reason is simple: nothing appears to have been agreed between Downing Street and Europe.
Packaging is massively influential in retail. I do not know about you, but a well-designed wrapper or box goes a long way to making me want to buy something. Take an elegant box of chocolates, for example. Beautiful packaging is not only functional but adds so much to the finished product—which is what every brand needs nowadays.
