Recently I made my first trip to FESPA 2018 and the European Sign Expo in Berlin, which welcomed exhibitors and visitors from all over the world. There was one thing clear about this exhibition, it was not all about selling someone a product, but about connecting with partners and customers, offering an education on how to make their own business more productive. Epson was just one of many manufacturers I spoke to, and focused on textile, interior décor printing and printed signage. Like FESPA, which ran th
Do not be fooled by the notion that print is old fashioned and digital is the future of communication. I have seen, through researching for my feature on direct mail on page 49, the wonderfully inventive and just plain cool ways direct mail can be used to reach people and ultimately, boost a company’s sales.
Meet The Printing Charity’s new president
The Printing Charity offers the opportunity to those wishing to succeed in the print industry, or look after those that have been loyal to industry and have found themselves in a difficult situation. The work conducted by the charity can be a lifeline to those affected by a collapse of business, or elderly printers that have fallen into hardship after leaving the industry. Recently, The Printing Charity announced the latest figure to become president of the organisation.
