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The Strategic Mailing Partnership (SMP), the association that represents mailing in the UK, has praised the Royal Mail for its latest set of initiatives, saying these will...
Direct Mail plays a fundamental role in a communications campaign, and even more so with the filling up of inboxes. Genevieve Lewis finds out how physical mail can still play...
Interest in direct mail is expected to rise in 2020 and beyond as marketers and brands continue to look to the medium as a way of reaching out to consumers, according to the...
Celebrating ten years since its inception, the Strategic Mailing Partnership (SMP) now has members in all four corners of the UK to offer true regional diversity. ...
The Strategic Mailing Partnership (SMP) has hailed its recent mailing summit as a major success, saying that the event demonstrates how important it is for the organisation...
The Strategic Mailing Partnership (SMP) has welcomed its first ever Scotland-based expert to the board to support the UK’s mailing houses. ...
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