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A digital creative agency has created what it calls the first ever programmatic advert in print to appear in advertising in Brazil. ...
You may have heard of smart packaging before, but what is it exactly and what is available commercially? ...
QR codes remain an untapped market in the UK, according to new research by Pitney Bowes...
With crossmedia becoming a bigger and more important part of the industry, Catherine Carter investigates how this technology can become part of a printer’s DNA and help them...
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